the maximum possible score is 10.
Simply put, we wanted to conquer the market. And we succeeded. What have we done as conquerors? The main identified keys for which we need to receive the entire volume of search traffic. With an exact match, the percentage of impressions received has increased. Percentage of impressions received Improved keyword quality index At the start of the work,the quality assessment of keywords from Google did not exceed the mark of 5 points A paid-for-conversion campaign works on the basis of historical data: before launching such advertising, the Mobile Phone Number account must already have statistics for the presence of conversions from banner ads - at least 50 in the last 30 days. Otherwise, there will simply be no showings. There were no such indicators in the ep.
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prom.ua account, but we still decided to convince the client to test the new type of advertising. Within two months, the campaign was learning and the client was getting free impressions and clicks. After successful training and collecting statistics, the ads started to bring conversions. In our case, the target action is the purchase of the product itself, which directly affected the total income from online sales.
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