|
|
Everything will depend on your strategy: where your business is, where it needs to go and how long it will take to do so! Below I will present a list filled with the most common KPIs for you to choose from three categories: Acquisition , involving everything that brings new people into your business; Engagement , about how people are reacting to your brand; And conversion , illustrating the effectiveness of your actions in guiding people through their Shopping Journey — from curious to buyers. Practical guide: how to choose the Best Marketing Strategies for your company Let's start with the soul of the business: the flow of people! Key Acquisition Indicators 1.
Total traffic Total traffic indicates the number of all visitors coming to your website . 2. Organic traffic Organic traffic shows the number of visitors that reach your website through organic (non-paid) search results on search engines such as Middle East Mobile Number List Google, Bing and others. 3. Paid traffic Paid traffic is the total flow of people who reach your website through paid advertisements (Paid Media). 4. Click-through rate (CTR) The click-through rate (represented by the acronym CTR in English "Click-Through Rate") shows how much people are clicking on your ads, links or Calls to Action in different contexts.
5. Bounce rate As the name implies, bounce rate measures how many people abandon your website before exploring the content on it. Note that the bounce rate is different from the exit rate, which indicates how many people leave your website after exploring it. 6. only becomes a lead when he stops being a stranger by "introducing himself" to your company by filling out a form with his contact information. The visitor to lead conversion rate measures how many people decide to become potential customers after visiting your website.
|
|
發表於 2023-12-2 11:25:08