New call to marketing by manuela

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It's clear that choosing between online sales and brick-and-mortar stores won't be the answer, instead offering a compelling omnichannel experience is a requirement for survival, McKinsey analysts say.The episode is full of practical information about everything related to the mobile presence of online stores, as well as mobile apps that have a much better conversion rate. Some ideas from the dialogue.

Mobile responsive makes the user experience more cumbersome - that's why a dedicated mobile site is recommended. Simplified check-out on mobile makes for a better user experience – but multistep also needs to be Job Function Email List tested and seen which works better for each store Optimization should start from the simplest stages – banners, buttons, existence of filters, click-to-call On the home screen.i



A important to have a sticky header - for ease of access, "burger" menu, personalized Home with Logo, basket, search and my account. Going only on the app is only worthwhile in certain cases, beating the mobile site, not being dependent on the browser, but creating the app can cost more than the website. Instead, mobile website & application is more effective and the proof is the big players in eCommerce.