What we mean is that beyond adapting

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A fact that led consumers to feel less like just another number of companies and more like human beings with needs, interests and stories of their own. Before continuing, take a look at these materials that may be of interest to you! What is the AIDA model in Digital Marketing and what is it about? Discover what the Blended Marketing strategy is and how to apply it Key factors to correctly follow up with your clients Marketing 4.0 All of the above led to the generation of the fourth phase of Marketing, one where the transformation is anchored in digitalization, social networks and collaboration. However, unlike the previous stages, Marketing 4.0 does not eliminate 3.0, in fact, what it seeks is to enhance the fact of thinking about customers as human beings but now, from a technological perspective.

Impact of Marketing 4.0 on companies In view of the undeniable and Telegram Number Data unstoppable evolution of the markets, something is completely evident: all companies must adapt to the digital economy as soon as possible. At this point you probably already have a blog, an ecommerce or at least a social media profile where you maintain interactions with your potential clients and existing consumers, right? Although in this blog we have always emphasized the importance of having digital channels and tools , they are just resources that alone will not be capable of anything; The key is in the strategy that sustains them.



What we mean is that beyond adapting new technologies that facilitate your processes, integrating the Marketing 4.0 philosophy has to do with understanding the relevance of the digital transformation provided by technology and how it is capable of connecting with customers. All of this mentioned is only possible after abandoning ancient and traditional practices; just as the book by Kotler says, where Marketing 4.0 emerges as the axis in the transition from analog to digital. ADVERTISEMENT If this is effectively understood and copied within the business culture and critical processes, your organization will be able to generate efficient strategies that generate results never seen before for your business.