The final objective is no longer to sell

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However, we can say that the world has nevertheless evolved exponentially since digital fully entered our lives. By virtue of everything we have just said, we can ask ourselves: what is online marketing? As the name indicates, this term encompasses all marketing strategies that take place through innovative, digital tools. We can include the activities of: Search engine optimization (); (SEM); ; . As a rule, the focal point of online marketing is: all strategies aim to convey users within it, with the aim of being able to convert them into potential customers for the company, i.e. visitors whose details are known and with which it is possible to establish a . In addition to the site, the means to highlight yours on the web are: search engines, social networks, emails. Unlike traditional marketing, in which your company presents its contents, its offers, its products to a heterogeneous audience, online marketing acts in a completely opposite way: the initial phase is the study of the prototype of the ideal customer.

Ensure that you only reach qualified users, i.e. those who express a need that your company can satisfy. , but to create a relationship between company and consumer, in which the company can become useful in answering the consumer's questions and needs. Thanks, above all, to the activities that take place on search engines (Google, Bing,...) it is possible to be found by the user at the exact moment in which he expresses a specific need. Let's take an example. Your company sells homemade Agent Email List cheeses and a user types “excellent quality cheese” into Google. It is logical that in these cases there is a common purpose: he wants excellent cheese, you can offer it to him. This is why focusing on activities such as SEO and SEM, which aim to get you on the first page of Google, can be of considerable help in reaching qualified users.





Social networks, on the other hand, are mainly used to imprint the brand in the consumer's mind, allowing constant interaction between the 2 parties through "likes", shares or comments. Email marketing is an activity that takes place in the "post": online marketing does not end when the user calls the company to obtain further information, but continues further, thanks to the strategic and effective use of emails. In this way it is possible to exploit a contact that is defined as "warm", slowly leading him to purchase. The budget for marketing is more varied than that for offline marketing: it depends, in fact, on multiple factors. You can decide to have one follow you in all your activities, so that the professionals create the strategy for you, or to weigh in on one, and then continue with your strategy independently. Furthermore, you can choose the channel that could lead to one yourself and make your own arrangements entirely.