Analyzing which pages have low engagement

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Rates can help you strategize on how to improve engagement on those pages. . Filters In Universal Analytics, creating multiple views within a property was an industry standard. Typically, this was done to segment and filter out data that wasn’t valuable for your business. When you transition to Google Analytics , you won’t see the filters you’re accustomed to. Instead, GA only has two “data filters”:


“Developer traffic” and “internal traffic.” The developer traffic filter allows developers to exclude their own traffic from the analysis data. These filters are automatically applied to every GA Malaysia Phone Numbers 22 Million List property when created. It’s worth noting that these filters may not capture all tests that developers conduct on your site, as they’re not foolproof. The internal traffic filter in GA is a predefined filter that allows website or app owners to exclude traffic from their organization’s network or devices.





All other filters you could add in GA are these. You cannot exclude specific IP addresses, cannot include only certain countries of operation, or segment your site’s content into sections as you could with Universal Analytics. This means that in GA, all traffic is very much like the “unfiltered” view in Universal Analytics. This means that you can make assumptions about your data and users that may not be valid for your business.