Updating old content: a challenge to be won

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Whether it is a lack of experience or lack of SEO content optimization skills, a website that wants to remain competitive and active must constantly keep itself updated . This process is possible not only by providing new, fresh and current content, but also by reviewing and deepening old texts.


Because we have become better, because we are more experienced and because content, like everything in the world, gets old. There is nothing worse than opening an in-depth site for a topic and seeing that the last post is updated in June 2014.

Here’s a simplified checklist of things to do to update whatsapp number old content for SEO, making it appealing to both Google and the user looking for fresh information.

Prioritize the most popular or “evergreen” content, and only then focus on the more specific ones.
Check for broken links and fix them.
Fix typos and misspelled words: It’s true that poorly written keywords are less competitive, but no one likes to get to a service through a spelling mistake, right?
Update the text: Maybe the text specifications are no longer current or need updating. Maybe your knowledge of the topic has improved and you can contribute even more comprehensively to the piece.
Simplify sentences and make them more digestible for search engines and users.
Check the performance of the page and work on the most popular keywords . Help yourself with tools like SEOZoom.