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A know what the company offers and why you should use the product. . Lightning-fast loading times Do you still remember the “Hazard Function” graphic? Loading times also play an important role. Slow websites are really bad for the conversion rate. Every second counts. pasted image The numbers show the bitter truth: Users simply don't have patience, even less on mobile devices. The vast majority of users don't even wait seconds for a website. If the page doesn't load immediately, they will bounce again. The good news is that you can dramatically reduce your bounce rate and increase your conversion rate by optimizing your load times.
Fortunately, the problem can be solved. You can philippines photo editor use Google's Mobile-Friendly Test to find out how you can make your website faster. pasted image . Use only one call to action Your mobile landing page should only focus on the essentials, which is why it should only have one call to action. Multiple CTAs only confuse the user unnecessarily. The CTA should be big and noticeable. The example below is from PayPal . The large image draws our attention to the blue button. paypal x The site has other options such as: B. “Find out how it works”, but since this option is secondary, this button disappears in the background.
However the big blue button immediately catches the eye. The user doesn't have to think any further. This is what a mobile landing page should look like. Good mobile landing pages that work are simple and clear. . Registration forms must be limited to what is absolutely necessary What should you do if you want to collect subscribers or contacts? Mobile unsubscribe forms must be limited to what is absolutely necessary. Remember, mobile users write with their thumb, they don't have a keyboard. Nobody is going to tell you their life story and fill out a -page form on their cell phone. The form must be concise and clear . pasted image You have to n: “What information is absolutely necessary ?” Of course, you can't do without some.
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