All of these are examples

sharmin.akter4

Maybe you’re a clothing brand with subscribers in many different locations, and you send an email to your subscribers that highlight different new clothing pieces based on their location’s climate. Or maybe you’re a business-to-business (B2B) company with customers in several different industries, so you send an email recommending related products based on their industry. Or maybe you send different content to your subscribers depending on where they are in the sales funnel.  of personalized emails. At the end of the day, any email you send that is customized based on your subscriber’s data is a personalized email.

Why use email personalization in your campaigns? At the Belgium Phone Number Data end of the day, you want your emails to have high engagement rates, and you want to convert your subscribers into customers. Email personalization has been proven to increase engagement rates, and when customers are regularly engaging with your brand, they are much more likely to convert. This makes sense just from a logical perspective. We all like hearing people use our names, so wouldn’t you be more likely to open an email with your name in the subject line? Wouldn’t you be more likely to open an email about a product that you had previously viewed on a business’ site than about another product they offered that you don’t need? However, you don’t need to just assume that personalized emails perform better.



There is also a lot of research that confirms the effectiveness of personalized emails. For example, Campaign Monitor found that emails with personalized subject lines are 26% more likely to be opened. According to Experian, personalized emails deliver 6x higher transaction rates, and DMA confirms that segmented and targeted emails generate 58% of all revenue. And 74% of marketers say personalization increases customer engagement, according to eConsultancy. Clearly, email personalization, when done well, is worth the hype. How to leverage personalization in your email campaigns There are many different strategies you can use to personalize your emails, some more complex than others.