We'll soon see for ourselves whether this works

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Die App filmt die Umgebung und ordnet diese anhand von Trackingverfahren wie zum Beispiel GPS oder eindeutigen visuellen Merkmalen ein. Anhand dieser Daten werden die entsprechenden Informationen eingeblendet. Für die Umsetzung braucht es die richtigen Programmierkenntnisse: Viele Agenturen und Entwickler haben sich schon spezialisiert. Augmented reality content Zeige Deiner Zielgruppe ihr Leben mit Deinem Produkt – noch bevor sie es gekauft haben. A VR application requires VR glasses: Our eyes see slightly different viewing angles with a difference of around 15 centimeters.


Our brain calculates the spatial structure from a distance and thus enables Special Data three-dimensional vision. The same is true with VR glasses: two slightly offset visual images for each eye give us the illusion of “real vision” and thus create a three-dimensional impression. Many agencies and programmers have already specialized in VR applications. What requirements does my company have to meet? Clearly: You shouldn't rely on VR and AR just because everyone is doing it. Your content must have added value for your target group. According to the study by the Content Marketing Forum, 93% of companies are convinced: “For VR to be successful, it needs the right technology and a convincing content concept.




So think about where AR and VR content will be a real enrichment for your target group. Do you have a product (or service) that needs explanation? Does your product offer great experiences? Does your product make an amazing difference? Do you want to offer your target group more information? etc. What the future brings This October, Microsoft wants to bring the first Windows Mixed Reality devices onto the market and revolutionize them with affordable solutions.