Media usage is a question of age, creation beats creator, contra...

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Dear readers, What is more important to you: television or streaming service? Radio or podcast? Your answer depends crucially on one factor – your age. Never before has  media usage between generations differed as much as it does today. This is shown by a representative study in which 500 Germans between the ages of 14 and 69 were surveyed. Those: horizont.net This fragmentation of the media landscape is a real challenge for advertisers. In particular, companies that address different age groups have to deploy their campaigns in small parts and invest in very different channels.

Young and old only seem to agree on one point: the Internet plays an (almost) equally important role for all generations. This means that anyone who advertises Colombia Phone Number List  online is doing everything right. As a reader of this newsletter, you will not be surprised that influencers are playing an increasingly important role in this . Read here which trends, threats and tricks in influencer marketing you should currently be aware of. 1. This is how the grocery store benefits from influencer marketing Grocers are heavily involved in social networks – reaching over 15.6 million followers on Facebook alone.



Of course, Edeka, Netto and Co. rely very strategically on influencers . A current study looked at the effect on brands. The result of their study: “For all retailers, the number of likes or comments on external posts is much higher than on in-house content” – according to the grocery newspaper. Source: lebensmittelzeitung.net 2. Influencer Marketing: Creation beats Creator The algorithms of social networks are getting better and better at recognizing what interests users. That's why users are increasingly seeing content from accounts they don't follow. The consequence: The importance of the individual influencer decreases, while the importance of the individual posting increases again .