That brings us to the last point

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in the first section: let's be casual, close and lively, no one wants to read a text that is unfriendly or dry. 2. Adjust the subject of the message : this part is essential, because this is the person's first point of contact with the email, and it is decisive. Who doesn't discard dozens of emails or messages a day for simply not telling us anything in the subject? I always take the example of a newspaper in Spain that sends emails with misleading topics; An example that I remember is a subject that said “We are into long-term relationships, what about you?” and upon opening the email, it offered a two-year subscription at a 50% discount.
3. Use (always) Calls To Action (CTA) to add value to our message: many times, the subject is misleading and we open the message. Quickly, we find a very interesting text and image, we read them and, at the end, we understand what it says but America Cell Phone Number List we close it and that's it. We should not generate that. Using different types of CTAs we can begin to create value and a conversation with our InMails, or achieve a conversion to a lead by taking the person to a landing page on our website. We always have to contribute something more and establish a conversation. 4. Be brief and concise : although the platform limits the amount of text space,



let's keep in mind that 2000 characters is not small. To illustrate the quantities, let's take the previous points (1, 2 and 3); These still have approximately 500 characters left to reach two thousand. We have space, the important thing is to know how to use it. It is essential to separate the information into paragraphs that, in turn, are not very long, and that their sentences are forceful. We must achieve fluid writing that quickly gets to the point. Many of these aspects of the text are shared with writing for Google Ads . In short, LinkedIn InMail is a very useful tool for creating specific marketing approaches to other professionals and, of course, for working in ABM. By following these tips, we will ensure that our InMails are more effective.