It’s better to check the median bounce rate

nesoxon946@fkco

Which is 46.78% here (the filtered report has 15 pages, so the 8th page contains the median value). If a page has a higher than median bounce rates, it may be a sign that: The page needs a better user experience (you’ll learn what to focus on later) Your title tag and/or meta description doesn’t align with your page’s content, so users leave. The same can apply to ad copy for your performance channels. It’s a type of page where people bounce naturally. Let me expand on the third point. Imagine that you’re looking up contact information for a company. You Google “{company} contact,” click-through and write an email or call them. The page provided all you needed, yet you most likely bounced. There are even categories of pages that will naturally generate bounces yet satisfy the user.


Think about recipes. You usually look them up when you need them. You probably won’t jump indian phone number from a carbonara recipe to a pizza dough recipe even if they’re linked together. You only want to cook the pasta. You always need to think about the actual content on the page and why people land on it. But at the end of the day, you’re still doing quantitative analysis. You’ll get more insights by analyzing actual user behavior. We’ll touch more on the topic of qualitative analysis at the end of this article. All in all, these tips apply to any metric, not just bounce rate. You need to know how they’re measured, what they really mean, and use them in the right context. What is a good bounce rate? According to the general consensus, a bounce rate of 40 to 60% is considered average so anything below 40% would be good. However, there’s no evidence and reasoning behind those numbers.



The reality is that there’s no such thing as a universally good bounce rate. Bounce rates significantly differ between landing pages and their traffic sources as there are many marketing channels and multiple phases of the customer journey. For example, here’s the performance for Google’s Merchandise Store homepage segmented by marketing channel: 6 filtered report The bounce rates for “google / cpc” and “partners / affiliate” differ by 36 percentage points, or 133%. And there are bigger difference gaps than this, too. If we look at things the other way around, we can see how landing page bounce rates differ for a particular traffic source: 6 segment by marketing channel Here, bounce rates fluctuate between 35% and 85% for “google / organic” on the ten most-visited landing pages. The takeaway? Forget about X% being good and Y% being bad.