Brand Book is for the brand to transmit consistency

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Entity are defined concisely . In turn, it helps to elucidate how the brand is perceived by people outside the company. Thanks to this element, companies have a set of guidelines that serve as a flag so that all staff in the organization are clear about what their brand means and represents. Without a doubt, the Brand Book is the first step to good brand management . Why is it important for companies? ADVERTISEMENT The importance of having a Brand Book


in your company lies in the fact that it is essential to achieve a corporate Malaysia Mobile Number List identity, coupled with the fact that its existence will serve to develop marketing strategies focused on ensuring that your target audience easily identifies your brand. Without the existence of this manual, misuse of the brand's graphic image would occur. Furthermore, the company did not have a way to transmit its organizational culture and could not achieve optimal positioning in the markets where it competes. Another contribution that this manual has is that it allows you to save time in creating presentations regarding the colors used by the brand, the logo and the fonts for





the texts . How to create a Brand Book? The objective of the  in its advertising , visual image and values, thus ensuring that it is well perceived by both staff, users and the market in general. For the preparation of a corporate identity manual, there is no pattern as to how it will be designed, or how its content will be distributed, but there are aspects that must be indicated within it. As it is a very important document for your brand to generate trust, using a Brand Manager will be an incredible help in preparing your Brand Book. Below we will mention aspects that you cannot fail to include in your Brand Book. 1. Include company history It always generates some interest to know the origin of things to understand a little what it