This was a time when supply could not keep up

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After World War II, as the middle class grew, there was a time when demand was so high that factories were running out of products. Naturally, consumers' purchasing power increased. At this time, companies were only focused on creating products without worrying about sales methods.  with consumption. The 1950s were truly a boom time. However, as time passed, competition among companies began to intensify, and it became necessary not only to make good products, but also to 'sell well'. In short, if before then we only focused on producing products quickly, there is no longer a guarantee that the products will sell well. As a result, we are entering an era where business owners naturally need marketing methods ranging from the smallest details, such as arranging and positioning the products they create in a prominent location or packaging using color, to specific strategies.


The situation has finally arrived where we need to secure our share of the competitive advantage through marketing Cambodia Phone Number Data rather than the product itself. The concept of marketing that leads customers to purchase products has become more important than ever. In this way, marketing has become even more important and developed into new and strategic aspects to what it is today. So where did the word and concept of marketing mix come from? The term marketing mix is ​​a discipline first introduced in 1960 by Professor E. Jerome McCarthy, a professor at Michigan State University, and popularized by marketing expert Philip Kotler. After the boom period of the 1950s, the marketing mix, which comprised and studied various marketing strategies in the 1960s, was a key strategy that must be referenced and applied. And finally, in the late 1970s, all marketers agreed that the marketing mix needed to be updated. This led Booms&Bitner to create an expanded marketing mix in 1981 that added three new elements to the 4P principles. Even now, more than 50 years later, 'marketing mix' has become a core concept that must be considered important in the field of digital marketing, and many attempts to utilize and research it in practice continue.




References and excerpts) Marketing mix is ​​the appropriate mixing of various types of marketing methods at one point under certain conditions and strategic use (marketing tool) to achieve corporate goals and increase profits. Purpose of Marketing Mix The purpose of the marketing mix in business is very clear and simple. It is the strategic use of the marketing mix to maximize business performance goals and achieve profits. Additionally, the biggest benefit of the marketing mix is ​​that it steers the business in the right direction. The marketing mix introduced by Professor E. Jerome McCarthy was an introduction to marketing in the 1960s, when marketing strategies and research were not systematic and the concept itself was unfamiliar, so today most of the classification and introduction of four strategies called 4Ps are used. It can be said that these four parts are divided and distinguished, and the combination of these four is not dealt with.