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Ationship of trust, exchange of knowledge and education between both professionals. Some traditional marketing professionals present: resistance to change and appear insecure; difficulty dealing with new strategies; Frustration with the new market reality. In these cases the tendency is to inappropriately value the power of marketing and harm the success of the strategy. Offline Companies There are still companies or industries that survive without digital, but although Digital Marketing is not the main project of the organization, it is only a matter of time. Although these companies generally already have a direct buyer, they cannot



be left out of the issues of communication and digitalization of processes.  of metrics Chinese Australia Phone Number List on the work of the Marketing professional Classic Marketing The metrics are directly related to the maturity of the company. Companies that use Classic Marketing tend to measure their indicators based on strategic planning that begins the previous year to make forecasts and find out if the projects are viable. Mapping The classic Marketing professional works with a pre-established mapping and needs to organize actions on an annual calendar. Normally their measurements have a direct relationship with





market audit companies that cross-check data with the commercial area. Calculations From these data, the following are calculated: prices, the positioning of products in the markets (gondolas and showcases), sales volume, product itineraries, promotional actions, the reposition, and everything related to the marketing strategy of a product. BB It is more difficult to measure when it is a BB company , since this modality is long-term, it does not have the contribution of advanced technological tools and the sale of a product does not always generate a direct and immediate retu