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From a marketing perspective, persona views are an extremely important tool for deepening your understanding of your customers. By identifying customers' actual needs and problem-solving processes through JTBD theory, it provides essential insights to establish customer-centered marketing strategies and develop appropriate products or services. Additionally, a deep understanding of a specific persona helps you identify the true value felt by consumers and create messages and content tailored to that. Through this, companies can improve customer loyalty and contribute to company growth in the long run. Listening Mind Hubble Persona View 4. Cluster Finder “Cluster Finder” is one of ListeningMind’s advanced features that helps you deeply analyze and understand complex search behavior patterns. This function extracts all 3 to 7 consecutive search terms searched at a distance of 1 hop to 3 hops based on the seed keyword entered by the user and expands it to a maximum of 10,000.
This expanded search keyword cluster is displayed in the form of a graph, showing characteristic keywords by Cambodia Phone Number Data gender and age group. This function also provides information on the 10 URLs exposed on the search results page for each keyword at the same time, allowing you to check the URL or domain with the most exposure in the cluster finder's search data network graph expanded around a specific seed keyword. do. This makes it possible to identify media influence in each field centered on specific seed keywords. From a marketing perspective, the value of Cluster Finder is largely two-fold. First, it helps identify and understand complex patterns in consumer behavior. In particular, by analyzing consumers' search term clusters, you can gain a deeper understanding of their behavior, interests, purchase paths, etc.
This provides marketing teams with useful insights to create consumer-centric marketing strategies and develop content. Second, Cluster Finder greatly helps marketing teams develop effective keyword strategies. By understanding which related search terms specific seed keywords are associated with, you can establish a keyword strategy based on consumers' interests and search behavior, thereby improving advertising efficiency and increasing conversion rates. In this way, Cluster Finder helps marketing teams run more focused and personalized marketing campaigns and plays an important role in maximizing the effectiveness of advertising budgets. 5. Road View “Roadview” is one of Listening Mind’s advanced features and is a tool that intuitively shows the consumer’s search behavior path. Road View is always launched from “Persona View” or “Cluster Finder,” and these two tools use search keywords as nodes and visualize them in a graph format based on the search precedence relationship of each node.
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發表於 2024-3-9 14:44:53