What really matters is how many people are clicking

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We have an automated system that looks at click-through rates per OneBox presentation per query. So it might be that news is performing really well on Bush today but it’s not performing very well on another term, it ultimately gets turned off due to lack of click-through rates. We are authorizing it in a way that’s scalable and does a pretty good job enforcing relevance.” Also, check out this amazing excerpt from an FTC document that was obtained by the WSJ: “In addition, click data (the website links on which a user actually clicks) is important for evaluating the quality of the search results page. As Google’s former chief of search quality Udi Manber testified.

The ranking itself is affected by the click data. If we discover that, for a particular Greece WhatsApp Number Data query, hypothetically, 80 percent of people click on Result No. 2 and only 10 percent click on Result No. 1, after a while we figure out, well, probably Result 2 is the one people want. So we’ll switch it. Testimony from Sergey Brin and Eric Schmidt confirms that click data is important for many purposes, including, most importantly, providing ‘feedback’ on whether Google’s search algorithms are offering its users high quality results.





Why Organic Google CTR Matters If you have great positions in the SERPs, that’s awesome. But even high rankings don’t guarantee visits to your site.  on your listing (and not bouncing back immediately). You want to attract more visitors who are likely to stick around and then convert. In 2009, the head of Google’s webspam team at the time, Matt Cutts, was asked about the importance of maximizing your organic CTR.