How Do I Switch Between GA4 and UA

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Google Analytics 4 vs Universal Analytics: A Comprehensive Comparison In March 2022, Google announced its intentions to sunset its longstanding Universal Analytics tool in favor of a newer tool – Google Analytics 4 – in July 2023. But what are the advantages of using Google Analytics 4 vs Universal Analytics, and how will they impact you as a marketer from July 2023 on? Marian Volkwyn Marian Volkwyn Dec 16, 22 | 8 min read ✓ Human crafted content a computer screen showing google analytics.


Need content for your business? Find top writers on WriterAccess! Try for free If you’re like most professionals in the digital marketing sector, you’re likely already aware that, in just a few months, Google’s iconic Universal Analytics tool will officially be no more. Instead, it’s being Algeria WhatsApp Number thoroughly replaced by the newer Google Analytics 4, but what does that really mean for you as a marketer? Here we’ll go over all the details regarding what you need to know about Google Analytics 4 vs Universal Analytics. For example, how do the two really stack up against one another? We’ll also cover everything you need to know to determine whether you should switch to GA4 or explore other alternatives.



What Is the Difference Between Google Analytics 4 (GA4) and Universal Analytics? Can I Use Both Universal Analytics and Google Analytics 4? Why Should I Move to GA4? Is Google Analytics 4 Better Than Universal Analytics? When Should I Switch to Google Analytics 4? How Do I Upgrade Universal Analytics to GA4?? How Much Does GA4 Cost? How Long Does GA4 Keep Data? What Metrics Are Going Away in GA4? Wrap-Up What Is the Difference Between Google Analytics 4 (GA4) and Universal Analytics? Although GA4 and Universal Analytics are similar tools designed to help digital marketers and website owners do more or less the same thing, the two programs operate very differently.